Introduction to the Investor behind Purple Chips

Hi, I'm John Schwinghamer. With a successful career spanning over four decades, I presently serve as a Portfolio Manager and Senior Wealth Advisor at a Top 50 global bank.

My journey in finance began in 1984, right at the heart of the action, as a floor trader at the Montreal Exchange. This early experience granted me a profound understanding of the stock market's inner workings and paved the way for my progression into becoming a skilled stock broker with deep expertise in derivatives.

Over the years, I've had the privilege of holding management roles and forming partnerships within a diverse range of investment firms. This exposure has granted me invaluable industry insights and a broad perspective on investment strategies. Today, I have the honor of managing the portfolios of a select group of clients.

In addition to my day-to-day professional engagements, I'm also the author of the book “Purple Chips - Winning in the Stock Market with the Very Best of the Blue Chip Stocks.” Published by Wiley.

Purple Chips Explained

Purple Chips is my unique stock-picking method based on identifying superior companies based on simple visual examinations of financial health while applying three key criteria to distinguish high-performing purple chip stocks from mere blue chip investments.

Each Purple Chips company must demonstrate stable and predictable earnings, seven (7) years or more of rising profitability, and a market capitalization of at least one billion dollars ($1B)

Investopedia has a great writeup on my approach.

Praise for Purple Chips

Why should you subscribe? Check my track record!

Please consider the multi-year Purple Chips track record. From January 2012 through December 2022 I executed 260 trades, with 213 turning out profitable, equating to a strong success rate of 82%. Notably, the average return on all our trades stands at 15.3% (median 14.7%) – and this doesn't include dividends!

These are actual Purple Chip stock trades made for my private clients. They are not hypothetical, often involving transactions in the multimillion-dollar range.

Take a look at my Completed 2022 Trades to see how my methodology played out during that year’s turbulence!

What do I get if I choose a Paid subscription?

When you subscribe to our premium plan, you'll get a direct email every time a new Blog Cast is produced. These will give you:

  • The latest updates on market conditions,

  • Highlights from top-performing Purple Chips stocks,

  • Information about other profitable stocks and sectors,

  • A look into recent trades I've made.

You'll also get Email Alerts whenever I buy or sell a Purple Chips stock for my private clients, allowing you to shadow me with your own trading.

And twice a week, I send out a comprehensive list of Purple Chips stocks with their current low and high valuations, based on my methodology. Remember, these valuations can shift often, especially during earnings season

What do I get if I choose a Free subscription?

Free subscribers can view my Blog Casts 8 weeks after publication.

Join our community of savvy investors. Subscribe today for top-tier market insights!

Disclaimer The website (and any associated materials such as the Purple Chips book, emails, tweets, etc.) is intended only to convey information and is not to be construed as an investment guide or as an offer or solicitation of an offer to buy or sell any of the securities mentioned in it. Past performance is no guarantee of future performance. The author is an employee of a Top 50 global bank, but the views expressed herein (and in any associated materials) are solely those of the author and not those of his employer.

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The Author of Purple Chips (J. Wiley 2012). PHD from the stock market school of hard knox. Portfolio Manager at a Top 50 Global Institution, focus on Purple Chips (better than blue chips) and always searching for diamonds in the rough.