Praise for Purple Chips

from the book cover of John Schwinghamer's "Purple Chips" published in 2012 by Wiley

“In his book Purple Chips, John Schwinghamer makes a compelling case for the use of a disciplined, non-emotional approach to buying the best blue-chip stocks. Investors of all stripes can benefit from a clear understanding of Schwinghamer’s rule-based approach to investing.”

• James P O’Shaughnessy, author of What Works on Wall Street

“John Schwinghamer’s highly readable book, Purple Chips, is a must for investors who want to improve their odds of investment success without wasting an inordinate amount of time trying to decipher the volume of investment ‘noise’”

• J. Anthony Boeckh, founder of the Bank Credit Analyst and author of The Great Relation