Purple Chips: the Royalty of Blue Chip Stocks

A disciplined, non-emotional approach to buying the best blue-chip stocks

Welcome to Purple Chips! I’m John Schwinghamer, the author of the book “Purple Chips - Winning in the Stock Market with the Very Best of the Blue Chip Stocks,” published by Wiley.

Purple Chips is a smart and disciplined method of investing in the best stocks. My curated selection of the highest quality publicly traded companies will deliver the knowledge you need to succeed in the market.

In his book Purple Chips, John Schwinghamer makes a compelling case for the use of a disciplined, non-emotional approach to buying the best blue-chip stocks. Investors of all stripes can benefit from a clear understanding of Schwinghamer’s rule-based approach to investing.

James P. O’Shaughnessy
Author of What Works on Wall Street

I produce ad hoc “Blog Casts” that can cover a variety of topics, including market conditions, Purple Chips stocks, trades I’ve executed recently, amongst others.

Perhaps you’d like to shadow my trades. Any trades that I make for my private clients are alerted via email the day of the trade. They are also posted here.

I also post twice a week my list of the Purple Chips stocks along with their Low and High valuations that I’ve established using my methodology. Note that these valuations change over time, especially during earnings season.

Check out the Investopedia writeup discussing my Purple Chips methodology.

For more details and examples, please check out the What is section!

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The book Purple Chips and the views expressed herein are solely my views.