Busy Earnings Season - Market Swoon Reveals Low Valuations

Between the uncertainty of the US election November 6th and an earnings season riddled with companies barely reaching reduced targets, not even the unveiling of the Microsoft Surface tablet nor Apple's new iPad Mini were sufficient to stoke the fires and calm the jitters. Lost in the shuffle this week were housing start numbers significantly better than expected and somewhat improving employment outlook in the US. Several brand name Purple Chip stocks in our universe have reach Low Valuation levels and many more are just above the low watermark.

Last week we highlighted four Top-25 picks at low valuations LH, EMC, TEVA & SYK. This week they are joined by major brand names MSFT, CSCO and lesser known companies including TW, CSX amongst others. This is the first time in 2012 that MSFT has reached the low end of the Purple Chips valuation range. While it dipped lower during the week, the Purple Chips index of stocks below the Low Valuation level remains at 20 out of 237 this week.

Significantly, we have updated valuation targets for over 100 companies in the Universe this week, across Canadian and US stock markets. Updates to valuations occur regularly and be sure to check them regularly as part of your own research.

Make sure to check the private Members' feed @PurpleChipsVIP during the trading day for real-time trade alerts.

For the complete listing please refer to The Full Universe.